Vision Report

Grow Faster With Outcome-Based Digital Experiences

Harness AI Applications And APIs As Catalysts For Growth In Digital Ecosystems

June 7th, 2024
With contributors:
Ian Jacobs , Taylor Hansen , Hannah Murphy , Shayna Neuburg


Outcome-based digital experiences provide consumers with convenience and simplicity by stitching together historically disconnected interactions for the purpose of achieving goals instead of tasks. The three characteristics of outcome-based experiences are that they: 1) are consumer-activated, 2) leverage wider data in ecosystems to power dynamic digital experiences, and 3) manifest through third-party user experiences. AI applications and APIs are accelerating the availability of these digital experiences. They allow businesses to capture growth through partnerships and win new customers in adjacent verticals by utilizing an enterprise’s existing content and data.

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