Vision Report

Growth Requires New Recipes, Not New Ingredients

Amplify Market Growth In The New World Of Value Conversion

September 15th, 2022
Nick Monroe, null
Nick Monroe


The business models that companies have used most consistently over the past 30 years to generate value are not the ones that today’s market leaders are leveraging. Rather, today’s leaders are redesigning their business models through evolved market growth techniques that orchestrate capabilities more openly across a network of value-aligned market relationships. This report details how these business model architectures work, as well as why it is critical for tech leaders to adopt them immediately.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.