Summary
Are tight budgets, shifting priorities, or a small team hampering your company’s customer experience (CX) ambitions? Then try guerrilla CX. Making the most of just a few limited resources, it improves the quality of CX by using rightsized data, experimentation, and pragmatism to create memorable moments that act as a catalyst for CX transformation. This report equips CX pros with guerrilla tactics as well as a plan to harness and consolidate the momentum that guerrilla victories create.
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