Summary
Consumers buy wearables, mobile app-based services, or subscriptions to help them to achieve their health or wellness objectives. However, too few services offer enough convenience to consumers to drive substantial, long-lasting changes in health outcomes. The shortcomings of consumer mobile technology aren't the core issue. The services do mitigate friction — just not enough to overcome the difficult task of behavior change. This report focuses on how healthcare and service providers can best make use of today's mobile technology.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).