Report

Guide To Improving Wellness With Mobile

Part Of The "Successful Health And Wellness Mobile Experiences" Series

June 17th, 2021
With contributors:
Fiona Swerdlow, Gina Bhawalkar, Paul-Julien Giraud, Alessia Stewart

Summary

Consumers buy wearables, mobile app-based services, or subscriptions to help them to achieve their health or wellness objectives. However, too few services offer enough convenience to consumers to drive substantial, long-lasting changes in health outcomes. The shortcomings of consumer mobile technology aren't the core issue. The services do mitigate friction — just not enough to overcome the difficult task of behavior change. This report focuses on how healthcare and service providers can best make use of today's mobile technology.

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