Best Practice Report

Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

DTCs’ Novel Approaches To Convenience, Community, And Customization Capture Consumers’ Attention

January 22nd, 2020
Ryan Skinner, null
Ryan Skinner
Sarah Dawson, null
Sarah Dawson
With contributors:
Brigitte Majewski , Jeff Becker , Arielle Trzcinski , Luca Russo , Christine Turley


Direct-to-consumer (DTC) startups are emerging in the highly regulated healthcare and pharmaceutical industries. Emerging DTC healthcare companies are providing convenient virtual care or telemedicine, community support for specific illness management, and continuous engagement to empowered consumers looking to take charge of their health. Customers flock to brands that can provide them with discreet treatments, curate a regimen just for them, and deliver it regularly for a lower cost. B2C marketers should read this report to understand how DTC healthcare and pharma brands are redefining customer expectations and pushing the boundaries of convenience, quality, and trust.

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