Trend Report

Here Comes The Open Web — Embrace It

The New Web Platform For Customer Engagement And Much More (Part 1)

Jeffrey Hammond
John Rymer
 and  four contributors
Jan 24, 2012

Summary

The Web is moving on to a new era of openness, mobility, and digital business. The open Web is a platform built on HTTP (the fundamental web protocol), a new generation of HTML, dynamic languages, and wide use of Internet services for everything from video encoding to social graphs to order management and payments. The open Web made its debut in consumer applications; for enterprises, it will power a new generation of customer engagement applications. The open Web will be particularly important to app Internet systems that bridge mobile devices, cloud services, and enterprise applications and data. This report will equip application development and delivery leaders with an understanding of the open Web and its potential value.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).