Summary
Forrester’s new ConsumerVoices Market Research Online Community (MROC) study shows that nearly two-thirds of consumers in Canada, the UK, and the US say that high-end materials are very or even extremely important to shaping their perceptions of a hotel’s luxury. Just over half of participants say they’d be just as happy with high-quality manufactured materials as with natural ones. Hotel layout, cleanliness, attention to detail, and service also influence MROC participants’ perception of a hotel as luxurious. This report looks closely at these factors that contribute to consumers’ perceptions of hotel luxury.
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