Trend Report

Hotels Should Leverage Free Internet Access Offers To Attract Online Frequent Business Travelers

Diane Clarkson
 and  three contributors
Feb 03, 2009

Summary

In the current economic climate, hotel eBusiness professionals must exploit every competitive advantage. They should offer and promote free in-room Internet as part of a strategy to attract frequent business travelers, among whom 43% strongly agree that they actively seek a hotel that does not charge a fee for an in-room Internet connection.

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