Trends Report

How AD&D Accelerates The Journey To Customer-Obsessed Operating Models

May 19th, 2016
John Rymer, null
John Rymer
With contributors:
Liz Herbert , Christopher Mines , Jeffrey Hammond , Claudia Tajima


Customer-obsessed enterprises focus their strategies, operations, and budgets on knowledge of and engagement with customers. Application development and delivery (AD&D) groups bring this focus to life in applications that support customers' relationships and experiences. Many AD&D groups are well-positioned for the journey to new operating models, but most still need to fully transform. This new report updates our assessment of the landscape for application development strategies, structures, and sourcing.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.