Summary
Artificial intelligence (AI) innovations in sales are happening at an unprecedented pace. Instead of supplanting traditional sellers, AI will augment how they work and engage with their buyers, from automating tasks to providing time- and context-sensitive recommendations. The speed of innovation makes it difficult to deliver new capabilities in a way that allows sellers to digest these changes. This report outlines how AI is disrupting sales so that application development and delivery (AD&D) leaders can use it to improve the value that sellers deliver to their customers.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).