Trends Report

How Big Is The eReader Opportunity?

Book Readers Drive The Market Now, But That Will Change

May 27th, 2009
With contributors:
James McQuivey, PhD , Mark Mulligan , Erik Hood

Summary

The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the market for eBooks, but that's just the beginning of the eReader revolution. Competitors will attack Amazon's market position by launching new features, expanding content beyond books, dominating markets outside the US, reducing costs, and improving relationships with publishers. While frequent book readers drive device and content sales today, the next five years will see an explosion of the eReader textbook market, and in 10 years, the market will be driven by businesses going green in government, education, health, and other sectors. With retailers, mobile operators, and device manufacturers all vying for a piece of the eReader action, publishers should proactively shape their own eReader opportunity — or miss their last best chance to control their own destiny.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.