How To Report

How CRM Evolves To Support Industry Requirements

Why And How To Choose Industry CRM

May 17th, 2022
With contributors:

Summary

Industry CRM is a significant purchase motion, driven by the pressure to make faster and more intelligent decisions to improve customer obsession. These cloud suites offer workflows, user experiences, data models, AI and analytics, and compliant infrastructures purpose-built for the needs of your industry. These solutions are nascent and will be a primary purchase motion five years from now. Today, enterprises must navigate the decision of when and how to adopt industry CRM, weighing time-to-value and agility gains against a match to core requirements.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.