How Dutch Consumers Use The Net To Research And Buy Financial Products

The Internet's role as a distribution channel for financial products is growing fast in the Netherlands. Nearly half of Dutch consumers researched at least one financial product online in the past year, compared with 40% in 2007, and one in five bought a financial product online, compared with 12% in 2007. Eleven percent of Dutch Net users also research mortgages online. Simple and familiar products are best-suited for online distribution, and self-directed, confident, and experienced customers are the most likely to research and buy online. Dutch eBusiness professionals should apply proven tactics to increase researching and buying on their sites, like designing sites with customers' goals in mind, offering interactive help, and following up with customers who abandon online applications.