Summary
More than 50% of seniors (aged 65 and older) now access the Internet at least monthly. Forrester examined our Consumer Technographics® data to see if health plans need to start focusing more attention and investment on their Medicare sites to meet burgeoning demand from online seniors. Despite the growth in Internet use among seniors, Medicare members still lag in their use of most online health tools and in visiting their health plans' Web sites. To boost the value of Medicare sites, customer experience professionals at health plans should make decision-support processes more explicit, incorporate caregiver resources into Medicare sites, and use cross-channel strategies to reach out to newly diagnosed members.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).