How Social Media Disrupts Online Classifieds

Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis, and social networks. The online recruitment sector of the classifieds industry especially is undergoing rapid change, as social media transforms the way people find jobs online, which is in turn changing the economics of classifieds eBusiness. Existing players in the online classifieds market, like newspapers and portals, can use social media to their advantage by being partners to advertisers and by using social applications to reach and engage their audience, on and off their Web sites.