Trends Report

How Tech Strategists Can Ride The Coming Tidal Wave Of Business Video

Opportunities And Issues For Video And Networking Vendors

April 1st, 2010
Henry Dewing, null
Henry Dewing
With contributors:
Christina Lee , Chétina Muteba , Ellen Daley


Video will become the new business norm for communication and collaboration over the next five to 10 years. Why? Technology maturity, end user demand, and competitive pressures drive further creativity and productivity. Both business leaders and IT leaders are excited and fearful of video because video offers so many business benefits. Challenges involve everything from procuring and managing bandwidth and assuring reliable performance (with performance monitoring and quality of service schemes) to simplifying user interfaces, making it easier to use video to drive productivity and creativity. As this tidal wave of opportunity unfolds in the market, strategists face the daunting task of convincing buyers that the costs associated with bringing video to the enterprise are far outweighed by the business benefits delivered by better communications and collaboration. They will succeed by delivering reliable and manageable solutions that optimize bandwidth utilization and deliver better communication effectiveness, while fitting easily into business processes.

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