Best Practice Report

How The Future Of B2C Buying Will Impact Paid Search Strategies

September 30th, 2020
With contributor:

Summary

B2C marketers must prepare their strategies — including their search marketing strategy — for a future where consumers buy from or avoid brands because of the firms’ stated values. Only some brands will need to alter their paid search strategy to align with corporate social values, but brands that do must have strong values that their customers care about when searching. This report describes the increase in values-driven consumers and how your paid search campaigns should respond with values-based keywords.

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