How To Build A Digital Business In India

The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is spurring the growth of a new breed of digital-savvy consumers who demand personalized and seamless experiences — but Indian firms have not been able to keep pace with this shift in consumer expectations. To understand why this is happening, Forrester conducted a survey in India of 217 business and technology management executives at firms with more than 250 employees. This report will help CIOs in India understand how they can play a pivotal role in transforming their firms into digital businesses to win, serve, and retain tomorrow's technology-empowered customers.