Report

How To Build A Platform Business

Start With A Customer Problem That An API Can Solve, Then Earn Your Way To A Marketplace And Ecosystem
June 27th, 2019
With Contributors:
Kara Wilson
and Karen Traikovich

Summary

As a digital business leader in an incumbent firm, your biggest opportunity is to develop a platform to deliver new services to existing customers or take your differentiated value into adjacent markets.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.