How To Create A Communications Plan

Your Guide For Developing A Communications Strategy

July 1st, 2024
With contributors:
Mike Proulx , Shynise McElveen , Jen Barton


A communications plan serves as your brand’s marketing blueprint. It is a strategic document that brings teams together — from across your business — to articulate your company’s media strategy. Forrester’s downloadable template package outlines the value that a communications plan brings to the marketing function and equips B2C marketers with the templates and guiding questions to produce a modern communications plan, including the communications strategy, communications framework, role of channel, and rollout plan.

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