Toolkit

How To Create A Communications Plan

Your Marketing Blueprint For Collaboration And Growth

March 31st, 2022
Kelsey Chickering, Principal Analyst
Kelsey Chickering Principal Analyst
With contributors:
Mike Proulx , Shynise McElveen , Jen Barton

Summary

A communications plan serves as your brand’s marketing blueprint. It is a strategic document that brings teams together — from across your business — to articulate your company’s media strategy. Forrester’s downloadable toolkit outlines the value that a communications plan brings to the marketing function and equips B2C marketers with the templates to produce a modern communications plan, including the communications framework, role of channel, and rollout plan.

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