Best Practice Report

How To Create Journey Map Deliverables That Accomplish Your Goals

Fifteen Examples Of The Top Six Use Cases

March 2nd, 2023
Sam Karpinski, null
Sam Karpinski
With contributors:
Rick Parrish , Joana de Quintanilha , Anna Synakh , Shayna Neuburg


Although journey maps can be powerful tools for driving change, customer experience (CX) teams often struggle to get the most out of their mapping efforts, in part because the deliverables they present aren’t suited to them or the situation. This report examines the ways in which you can use elements of journey maps to illuminate, persuade, and record. Included with the analysis is a collection of approximately two dozen examples of journey mapping deliverables to help you create your own maps and other artifacts.

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