Summary
Time magazine recently declared the blogger the "person of the year," although Social Computing usage is still not widespread. But many consumers are expressing an interest in tools like podcasts and RSS, giving marketers a great opportunity to develop a closer relationship with their target audience.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).