Application development and delivery (AD&D) leaders are often brought into product planning after product owners have set strategic plans and target release dates. This results in a mad scramble to add new development and operations (DevOps) capabilities developers need to bring those products to realization. A better approach is to budget for those new capabilities during product planning, making AD&D partners with the product team. This will add transparency to the entire budgeting process and allow both AD&D and product owners to plan the best course for success.