Best Practice Report

How To Get The Most Value From An Influencer Marketing Solution

Focus On Depth Of Data, Reporting Capabilities, And Technical Proficiency

April 23rd, 2021
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

Marketers’ investments in influencer marketing have grown quickly in recent years, and their interest and investment in influencer marketing solutions (IMSs) to support this activity are growing apace. IMSs can account for as much as 25% of a brand’s influencer spend, so marketers need to maximize their benefits. In this report, we give marketers advice to guide their IMS selection, ideas to get the most out of the investment, and a vision of how IMSs will change their offerings in the near future.

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