Best Practice Report

How To Get The Most Value From An Influencer Marketing Solution

Focus On Depth Of Data, Reporting Capabilities, And Technical Proficiency

April 23rd, 2021
Ryan Skinner, null
Ryan Skinner
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley


Marketers’ investments in influencer marketing have grown quickly in recent years, and their interest and investment in influencer marketing solutions (IMSs) to support this activity are growing apace. IMSs can account for as much as 25% of a brand’s influencer spend, so marketers need to maximize their benefits. In this report, we give marketers advice to guide their IMS selection, ideas to get the most out of the investment, and a vision of how IMSs will change their offerings in the near future.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.