Don't let a bad demo ruin your software project. Application development and delivery (AD&D) professionals' work is often judged not by the myriad of project artifacts, months of hard work, changing requirements, or their herculean efforts to overcome technical challenges. Rather, they are judged in the relatively few minutes they have to demonstrate their applications to stakeholders. Forrester has seen thousands of demos, ranging from ghastly to mediocre to — rarely — stupendous. More apps and more frequent releases have heightened the importance of demonstration skills; follow these best practices to hone your demo skills.