Trends Report

How To Make Lemonade: Five Best Practices For Retailers During The COVID-19 Pandemic

March 26th, 2020

Summary

Retail has been one of the hardest hit sectors during the first few weeks of the pandemic, as countless retailers — both big and small — have been forced to close their doors until further notice. Many of the large national chains are better positioned to survive — they may have cash reserves or access to lines of credit small businesses don’t have — but even they are struggling, especially those with heavy mall or urban penetration. Retailers should rethink omnichannel and adapt to the ever-changing needs of their customers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.