Trends Report

How To Re-Energize Your Branded Content

January 11th, 2018
RS
Ryan Skinner
With contributors:
Melissa Parrish , Miriam Oesterreich , Christine Turley

Summary

The bar for content quality — whether it's from a brand or a publisher — is continually rising. Marketers' best and only real route to nailing customers' expectations is to embrace an iterative process of test and learn. Marketers should not ask themselves if they need to improve their content marketing strategies, but rather, how to improve them. This report introduces B2C marketers to key dimensions of improvement for content marketing and the specific triggers that inform them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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