Report

How To Reach Baby Boomers With Social Technologies

January 23rd, 2009
With
Cynthia N. Pflaum
Angie Polanco
and Josh Bernoff

Summary

Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social networks. Yet this group isn't as active as younger generations,

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.