How To Reach Baby Boomers With Social Technologies

January 23rd, 2009
Cynthia N. Pflaum
Angie Polanco
and Josh Bernoff


Baby Boomers aren't technology Luddites; in fact, more than 60% of them consume socially created content. You'll also find Boomers leaving their opinions on Web sites and even joining social networks. Yet this group isn't as active as younger generations,

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