Let's be clear: The driving force behind green IT is financial, not environmental. Even in the face of a worsening economic climate, twice as many organizations expect to accelerate their green IT plans as expect to slow them down. If you're not considering green IT, you're missing out on cost savings that will benefit IT and your broader organization. Forrester recommends that to secure funding for green IT projects, IT infrastructure and operations professionals focus on the financial benefits — and start with projects requiring low capital investment, namely PC power management and data center hot-aisle/cold-aisle architecture.