Trends Report

How To Transform Your Retail Store

Executive Overview: The Digital Store Playbook

June 25th, 2021
Scott Compton, null
Scott Compton
With contributors:


Today's customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences. It also enables them to transform retail store operations, allowing stores and store associates to operate more efficiently and with greater flexibility. This playbook instructs digital business professionals on how to transform their stores to enhance the digital customer experience while driving agility, efficiency, and cost-effectiveness through digital operational excellence. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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