Trends Report

How To Work With Digital Influencers

Evaluate Influencers' Strengths And Weaknesses To Unleash Them In Valuable Ways

August 8th, 2017
Ryan Skinner, null
Ryan Skinner
With contributors:
Jessica Liu , Melissa Parrish , Chris Collins , Miriam Oesterreich , Christine Turley


Digital influencers have become a hot ticket; most marketers tell Forrester they've commissioned influencers to create content for their brand. But, to put it mildly, results vary. For every marketer delighted by the unconventional visibility and even sales driven by influencers, another wonders what went wrong, feels bilked, or even faces regulatory discipline. This report cuts through the hype around influencer marketing, sticking to what is known about the space, and advises marketers on the most relevant application of influencers to a brand and digital strategy.

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