Summary
At the annual conference of the Association of Travel Marketing Executives, industry marketers, eBusiness professionals, and product and channel professionals discussed the implications of operating in a customer-driven world. An increasingly empowered, demanding customer has put marketers on a constant improvement plan. Marketers are responding with initiatives in Social Computing, personalization, and employee outreach. Successful marketers are not only collecting customer feedback but also incorporating feedback into their organizations' products and processes, creating a culture that's not just customer-focused but customer-centric.
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