How Will Dutch Insurance Companies Stay Engaged With The Broker Channel After 2012?

High-profile bankruptcies like that of DSB Bank and the Woekerpolis investment mis-selling scandal have caused turmoil in the Dutch insurance market. New regulations intended to increase transparency and restore trust will fundamentally change brokers' business model. From 2013, brokers will have to comply with stricter sales policies and will no longer be paid commission by insurance companies for complex products like pension plans and mortgages. Without a financial relationship between brokers and insurance companies, eBusiness and channel strategy executives at insurers will need new strategies to stay engaged with successful brokers. Executives will need to provide brokers with a trustworthy brand, offer simple and transparent products, and support them with digital platforms that let customers move easily from one channel to another.