Machine learning (ML) has been disrupting software markets for at least a decade, delivering business solutions that were previously unattainable. But ML-based AI is not a panacea. Human knowledge remains essential for many use cases, including the effective use of natural language processing (NLP). In this report, technology and data leaders will learn about challenges with ML-only NLP solutions and why hybrid AI — a combination of knowledge-based and ML-based AI — delivers the most accurate and optimized NLP solutions.