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IBM Business Partner Relationships: Key Insights Gained From PartnerWorld 2007

May 10, 2007

Summary

This document provides vendor strategists with insights, observations, and analysis gained from IBM's PartnerWorld conference held in St. Louis, Missouri, USA, from April 28 to May 2, 2007. Discussed in this document are the key themes shaping IBM's relationships with its partners, including asset-based services that bring more value; business partners, especially ISVs, must have global capabilities; and business partners must help customers maximize value from their legacy systems. Some of the announcements made at the event and highlighted in this document include the express advantage expansion, IBM PartnerWorld Value Net Connections launch, and new Business Partner Award for Corporate Citizenship introduction.

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