IBM's Focus on Asia Pacific's SMB Market: Key Insights Gained from IBM PartnerWorld 2007

This document provides vendor strategists with insights into IBM's focus on Asia Pacific's SMB market gained from IBM's PartnerWorld conference held in St. Louis, Missouri, USA, from April 28 to May 2, 2007. As SMBs are expected to become IBM's biggest industry in the next couple of years, IBM has focused on the segment through targeted marketing and sales activities in Asia Pacific, aggressive expansion to tier 2 and 3 cities in the region, and solutions and application development (with business partners) that are more likely to appeal to SMBs.