Case Study

ICF: A Best-Practice Approach to Project Definition and Agency Selection for a B2B Rebrand

January 1st, 2018


Organizations must ensure that potential brand projects are well defined and that they properly manage the agency selection process. Take steps to avoid scope creep and internal stakeholder dissatisfaction. By building discipline, rigor, consistency and process into the agency selection process, ICF was able to select and onboard the right agency.

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