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For B2C Marketing Professionals

imc2 Works Best For Established, Rather Than Emerging, Interactive Campaigns

The Forrester Wave™ Agency Summary, Q4 2007

December 4, 2007

Authors

  • By Brian Haven
  • with Christine Spivey Overby,
  • Shar VanBoskirk,
  • Sarah Glass

Why Read This Report

As one of the smaller agencies in this evaluation, imc2 has a well-rounded offering of established interactive marketing services. The agency's strongest capabilities are in implementing Web sites, display ad campaigns, email programs, and search marketing. The agency is a good fit for firms looking for a cross-channel campaign using established interactive channels. However, the bulk of its analytics and audience research capabilities are grounded in the Web site. Companies looking for sophisticated social media activities or experimental analytics will find that the agency possesses limited experience in these areas.

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