Trends Report

Immersive Digital Experiences Influence Purchase Decisions

June 29th, 2022
Julie Ask, null
Julie Ask
With contributors:


Extended reality (XR) is any combination of augmented reality (AR), mixed reality (MR), or virtual reality (VR). Consumers are familiar with the technology, but few use it regularly. Only 20% of US online adults are comfortable consuming content within an XR environment. When they do, it influences their purchase decisions. Digital business leaders should evaluate building and offering more immersive shopping experiences within the context of their broader digital experience portfolios.

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