Trends Report

Improve Customer Experiences With Proactive Notifications

Leverage Data Exhaust From Automated Digital Processes To More Effectively Serve Customers

March 17th, 2021
With contributors:
Stephen Powers , Alessia Stewart , Rachel Birrell

Summary

Process optimization and automation are an imperative for organizations undergoing digital transformation. As mobile notifications mature, they offer a powerful new mechanism that uses automation to create better experiences for customers, citizens, patients, and employees. This report provides guidance on this powerful emerging trend.

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