Summary
Experience on the mobile Web is poor. That's no surprise given the confusing landscape of technologies, devices, and browsers that mobile site designers need to support. Every year hundreds of devices flood the market with different browsers, display capabilities, screen sizes, and keypads — making designing a consistently good experience both an expensive and time-consuming process. To approach the mobile Web in a systematic fashion, Forrester recommends that companies select one of the following strategies: 1) support the lowest common denominator; 2) target specific devices; or 3) adapt to the capabilities of the devices.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).