Improve Physical Security And Customer Experience

Every customer interaction plays a vital role in shaping that customer's confidence in your brand. While many businesses have heavily invested in optimizing the digital customer experience (CX), they have overlooked rising customer concerns regarding security of the physical environment. When done poorly, physical security reduces customer trust, which leads to attrition, and it triggers customers' sensitivities to personal privacy. This report examines five capabilities security and risk (S&R) pros can use to secure their business' physical locations without compromising CX.