Half (50%) of private sector business and technology professionals say that improving employee experience (EX) will be one of their organization’s most important business priorities over the next 12 months, according to Forrester’s Priorities Survey, 2025, yet the more commonly cited priority was improving the experience of end customers (60%). Given the strong link between customer experience (CX) and EX, improving employee experience is a critical component to achieving that priority, as well. This data snapshot examines the objectives seen as the most important business priorities for private sector organizations over the next 12 months.