Vision Report

Improving Product Management Competencies: An Investment Worth Making

Team Upskilling Drives Customer-Centricity and Business Growth

January 1st, 2018
Jeff Lash, VP, Sr Research Director
Jeff Lash VP, Sr Research Director
With contributor:
Lisa Singer

Summary

Product management leaders often fail to realize the additional value they can gain from improving product management competencies among their team members. Benefits can be realized across multiple product management disciplines, including market opportunity identification, product definition, product strategy and planning, product delivery and growth, and portfolio management. In this report, we describe the benefits an organization can expect from improving competencies across these disciplines.

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