Vision Report

Improving Product Management Competencies: An Investment Worth Making

Team Upskilling Drives Customer-Centricity and Business Growth

January 1st, 2018
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Summary

Product management leaders often fail to realize the additional value they can gain from improving product management competencies among their team members. Benefits can be realized across multiple product management disciplines, including market opportunity identification, product definition, product strategy and planning, product delivery and growth, and portfolio management. In this report, we describe the benefits an organization can expect from improving competencies across these disciplines.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.