In The Age Of The Customer, Insight Isn't Enough

For decades, marketers have recognized that customer knowledge is crucial to acquiring, retaining, and serving their clients, but merely knowing your customer is no longer good enough. Today, customers demand you use that knowledge to better serve them — faster. Speed is the new differentiator for firms across the globe and in all industries, and customer insights (CI) professionals are at the heart of this revolutionary change. This report explores the path needed to transform data to knowledge at the new pace the customer requires with the Forrester Real-Time Actionable Insight Delivery (RAID) cycle. This momentum is essential if you wish to become an intelligent enterprise. In the age of the customer, the race will be won or lost based on your firm's ability to know your customers and react faster and better than your competitors. Are you ready?