Data Snapshot

In The US, Younger Generations Gravitate Toward Shopping Bots

A Vicious Cycle Accelerates As Humans Compete With Bots For Goods And Services

June 15th, 2023
Sandy Carielli, Principal Analyst
Sandy Carielli Principal Analyst
With contributors:
Amy DeMartine , Danielle Chittem , Christine Turley

Whether they’re purchasing Taylor Swift tickets or a PlayStation 5, US consumers are often competing against bots — automated programs that buy products ahead of human customers. As this competition heats up, data from Forrester’s April 2023 Consumer Pulse Survey shows that younger generations are turning to shopping bot services for leverage. Purchasing power will continue to shift toward younger, more tech-savvy generations — as scalping bots continue to plague online retailers, look for bot service use to grow. Organizations must invest in bot management strategies to prepare to combat bad bot usage from both scalpers and customers. This is a snapshot of Forrester’s data on bots.

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