Trends Report

In The Wake Of The COVID-19 Crisis, French Financial Services Firms Must Respond To Changing Customer Needs And Behaviors

June 17th, 2020

Summary

In the wake of the COVID-19 pandemic, French consumers have found themselves struggling to manage their money, access customer service, and use digital tools that are not set up to perform certain financial tasks. Financial services firms need to provide better money management advice and reprioritize their digital roadmaps. During COVID-19, French consumers want to know how the crisis will impact their finances and how they can delay their debt payments — financial firms should prioritize these types of customer communications. COVID-19 is driving digital acceleration as more customers are forced to try digital channels to perform banking activities: 13% of French online adults banked online for the first time due to COVID-19. Financial services executives can demonstrate customer obsession by understanding changing customer behaviors, addressing emerging customer pain points, and communicating clearly and authentically.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.