How To Report

Inclusivity In Advertising Is More Than A Checklist

How To Develop Inclusive Advertising

July 10th, 2023
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
With contributors:
Mike Proulx , Gina Bhawalkar , Bruna Venicio , Demi Starks

Summary

While the conversation and action around diversity, inclusion, and belonging spiked in 2020, CMOs still struggle with inclusive advertising practices. Despite the best of intentions, brands will face backlash if the right checks and balances aren’t in place. This report gives B2C marketing executives the tools and best practices to build authentic representation into marketing communications and advertising messages.

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