Best Practice Report

Incorporating New Offerings Into Account-Based Marketing Plans

January 1st, 2018


As B2B companies develop new products and services, they must find effective strategies for introducing the new offerings to their current customers. Marketers responsible for supporting account-based initiatives must incorporate new offerings into existing account-based marketing plans without derailing current opportunities. Understanding where new offerings are most likely to be well received starts with gaining insights into current accounts.

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