Forecast Report

India Online Retail Forecast, 2013 To 2018

February 26th, 2014
With contributors:
Vikram Sehgal , Zia Daniell Wigder

Summary

The Indian online retail market is in a nascent stage, yet it is growing rapidly. Despite all of the existing challenges related to underdeveloped logistics and supply chain operations, poor last-mile connectivity, delivery rejections at the doorstep when cash on delivery payments are used, and low conversation rates, online retail in India grew by 67% in 2013. Forrester expects India's online retail spending to grow at a compound annual growth rate (CAGR) of more than 50% over the next five years as more Indian consumers start purchasing online. This report discusses the online retail forecast and the growth drivers for this market in India.

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